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Privacy Policy

Last updated on March 24, 2019

Family First REWARDS Privacy Policy

Exit 76 Corporation and its affiliated companies, as operator of the Family First rewards program (the “Rewards Program”), understands the importance of your privacy.  This Privacy Policy explains what information is collected for the Rewards Program and how it is stored, protected, used, and shared by Exit 76 and its affiliates.  This Privacy Policy only applies to to information gathered from the website and its affiliated companies, mobile application, and your participation in the Rewards Program.

What We Collect

Enrollment in the Rewards Program is free and voluntary.  At enrollment, we request your name, email address, and phone number so we can administer the program, process your rewards, and relay offers to you.  Additional data is collected on your use of the Rewards Program, such as the type of purchases you make and how often.  Additional information that we may request during your participation in the Rewards Program is voluntary on your part and not mandatory. 

By interacting with us electronically such as accessing the www. website, mobile application, and Wi-Fi within a store, certain other data is automatically collected such as your IP address, location of your device, browser type, operating system type, the name of your internet service provider, domain names, frequency and length of access, pages visited on our site, and web addresses that linked you to our website.  We use cookies to collect this data and may also use Google Analytics which is a tool that uses cookies and related technology to evaluate how users interact with us.  Information such as usage data and IP addresses are communicated to Google so that we can evaluate usage and other statistical data. Most web browsers automatically accept cookies, but you can modify your setting to decline cookies if you wish.  We may also receive information about how you interacted with an email we sent you such as whether you have opened an email from us and if you followed any links in that email.

How Information is Used

Exit 76 and its affiliated companies use the collected information to deliver the services you have requested and inform you of other products or services available to you.  We do not sell or share this information with third parties although we may share information with trusted partners affiliated with us for design, delivery, operations, research, maintenance, support, and statistical analysis.  Third parties may only use this information to help us carry out these services and may not use the information in any other way.  These trusted partners are required to safeguard your information and are bound by this Privacy Policy. 

Data collected through electronic interactions such as reward redemption is used to deliver customized content and advertising based on your interests, to generate statistical studies, conduct market research, improve products and services, send you voluntary surveys, and notify you of new products and services.  When you provide us with your information, you are agreeing to allow us to access, store, and use information for these purposes.

Your personal information will only be shared without notice to you in response to law enforcement activity or other government requests; to respond to subpoenas, court orders, or administrative agency requests; to enforce our contract or property rights; to protect ourselves or others; when required by law; or upon a good-faith belief that disclosure is required by law.

If Exit 76 was involved in a merger, acquisition, restructuring, reorganization, or any form of sale, your information collected through the Rewards Program may be provided or transferred as part of that process.  An essential condition of any such transfer of information would include adoption of this Privacy Policy to protect your information.

Your Consent to the Privacy Policy

By providing information to us, enrolling in the Rewards Program, participating in the program, browsing our website, and using the rewards mobile application, you acknowledge that you have read and understand this Privacy Policy and consent to the collection, use, and disclosure of your information as described in this Privacy Policy.  You understand that this Privacy Policy does not apply to links to other websites or services outside of the Rewards Program website and mobile application.  If you do not consent to the collection, use, and disclosure of your information, please do not enroll in the Rewards Program, provide information to us, install or use our rewards application, or browse our website. 

How We Protect Your Information

Exit 76 takes technical, administrative, and physical precautions to secure your information from unauthorized access, use, or disclosure.  We store your information on industry standard secure servers meant to shield unauthorized access, use, or disclosure. Where applicable we use encryption methods to further protect data that is transmitted by your participation in the Rewards Program.  We do not allow employees or trusted partners to browse your personal information for uses other than those related to performing their job or assisting you for legitimate and specific reasons related to our business. Employees and trusted partners are not permitted to disclose such information to anyone.  

Children and Minors

The Rewards Program is not intended for use by anyone under the age of 13, we request that these individuals not provide us with their information and not sign up for our Rewards Program.

Updates to Privacy Policy

Exit 76 may update this Privacy Policy and such updates will become effective immediately.  You should periodically review the most current Privacy Policy available on our website, so you understand our usage and protection of your information. 

Contact Us

Comments or questions about this Privacy Policy can be directed in writing by mail to: Exit 76 Corporation, PO Box 9464, Wyoming, MI 49509.